2 Blog Posts by
Eyal Toledano
  • Really like this - feel like I could have written the article - this guy's worldview is very similar to mine.
  • "half the war is won by showing up every day, maintaining momentum and staying motivated."
  • "divest my time, money and attention from anything that I did not want to do"
  • "work with my crew on stuff that feels like play" - very close to my "Build cool shit with friends" mission.
  • "Chaotic exploration is where I do my best work, and where magic usually appears"
  • "Building in public is the anti-startup playbook."
  • "Building in public — or more simply, documenting as you go — is marketing in its purest form"
  • There are two kinds of micro-angels:
  • 1) An operator who buys to work on the product. Usually just one.
  • 2) An investor who buys to hold a portfolio. Usually many products.
  • They’re completely different paths if you want them to be, but they can re-converge at your whim
  • "Sandwiched between the micro-angels building and buying, and the indie hackers building and selling rests incredibly fertile land upon which a single individual could build a fortune doing something they are truly passionate about."
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  • There are two approaches:
    • 1) The Operator approach buys and grows: you buy products with the intent to actively work on them and grow ARR over the lifetime of the investment. This assumes you’re buying back most of your time through portfolio cashflow, reinvesting it into growing ARR and driving your return through that ARR multiple; or -2. ) The Investor approach buys and holds: you buy products with the intent to passively maintain them, collect cashflows and recollect your original investment when you exit the investment. Your return is manifested in the cashflows you perceive, and any additional capital-gain when you exit is a pure bonus. You’re free to work on something else with your time (i.e. big startup idea).
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almost 3 years ago