- Get to the point. We often delay before getting to the point to make it look like a professional piece, though here he has provided actual examples of first lines from the economist that do it. Advantage - people get right at the start an idea of what's this about.
- Successive proofs of evidence - Give evidence for an argument and don't explain each too much. Pack them tightly in a para or so. Scattered evidence makes things sound less confident.
- The first sentence summarizes; the following sentences explain
- Using precise words
- Invoking the past
- Getting with the beat
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