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NEW POD! This week we caught up with @Everette and chatted about: 👀 Everette’s path to entrepreneurship, including dropping out of school 🙌 The importance of being authentic in everything you do 😌 Some of his favorite self-care apps Listen hereee: producthunt.com/radio

My guide to startups: I've lost millions, hired hundreds, raised millions and sold companies before the age of 30 Read this to become better:

over 1 year ago

I've decided I'm not starting another startup. Thread: How to tell when you're working on the wrong thing.

over 1 year ago

This blindness emerges because our core values shift slowly over time. They quietly reach a tipping point where what we were just doing is no longer the best thing for our future selves. It's not self-evident when this happens. We're like frogs in boiling water.

over 1 year ago

In short, for everything you currently spend time on, ask: What's the core value I care about attaining? Add that to your values list. Again, my list: • Use Talent • Adventure • Be social • Knowledge • ‍Leverage • ‍Fame • Money Yours will differ. We're not the same.

over 1 year ago

This is important because success isn't an end state. Success is having the freedom to focus on the grind you actually enjoy.

over 1 year ago

"Has my social circle caused me to overvalue certain definitions of life's purpose?" To break from this groupthink, I ask myself: What would I do with my life if I could start all over again?

over 1 year ago

You can engage with crowds in two ways: 1. Physical: Sports, music, social gatherings. These are good for you. 2. Intellectual: This is dangerous. You get dumber by joining a crowd's thinking. Key: Engage with groups physically but avoid them intellectually.

over 1 year ago
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Vanity Metrics: How to focus on the right goals

How to stop wasting time

If you replayed your life and took the shortest path to where you are today, you’d see what an absurd amount of time was spent on the wrong things.

Some say this is unavoidable—that you need a lot of exploring to find yourself. This isn’t the full story. You can train yourself to identify when you’re working on the wrong thing—in real time as it’s happening.

This ability comes from startups. Startup founders have a term for the wrong metric to focus on: a vanity metric. For example, how many people visit your website is a vanity metric. The more rewarding metric is how many buy from you.

Bold people will look inward to identify their personal vanity metrics: they assess the metrics they live by.

Take two examples:

  • Education : Reading many books is a popular vanity metric for adults. Adults act as if there’s a reward for reading 50 books per year. No, rewards are found in learning efficiently and making interesting things. Reading plays a role, but don’t maximize the time spent reading. Maximize the ability it grants you.
  • Relationships : Having many friends is another feel-good metric. The problem: Most friends aren't friends. They're acquaintances. Friends phone you out-of-the-blue because they want to hear your voice. Friends drive you to the emergency room at 3 am.

There’s a way to never again obsess over the wrong metric . That’s what this post introduces—so you make better use of your remaining years.

Our first step is uncovering why we focus on vanity metrics.

Why we chase vanity metrics

We chase vanity metrics because they’re visible and easy .

Vanity metrics are intermediary goals that occur before the fulfilling goals that matter. Because vanity metrics occur sooner, they require fewer steps to accomplish. This makes them easier.

Further, we rarely recognize when we’re focused on vanity metrics because society normalizes them. When everyone’s showing off how many books they’ve read, we internalize this as a worthy goal for ourselves.

In short, we inherit society’s most visible goals then we don’t challenge them.

How to spot vanity metrics

Vanity metrics are stumbling blocks toward our goals. Whenever we pursue a goal, it falls into one of three categories that we’ll explore:

  1. The Goal Path: Goals where we create change.
  2. The Ability Spectrum : Goals where we signal our ability.
  3. The Virtue Spectrum : Goals where we signal our virtues.

These frameworks reveal how to say no to everything that doesn’t matter.

1. The Goal Path: When we want change

If your goal is to create something or change something, you'll use what I call The Goal Path framework. Examples of “creating" or “changing” include deepening friendships, getting a new job, or building an audience.

With The Goal Path framework, you start by drawing a line on a piece of paper:

Along that line, you place the steps required to reach the ultimate goal. If our ultimate goal is starting a successful side project, the steps in our path might be:

  1. Hours worked
  2. Tasks completed
  3. Progress made on the key parts of the project
  4. Project completion
  5. Desired outcome achieved

And here’s a goal path for building a newsletter:

  1. People visit your website
  2. People subscribe
  3. People open your email
  4. People read your email
  5. People click links in your email and take action

Vanity metrics—the metrics we’re at risk of narrowly focusing on—are most commonly found near the beginning of a path. That’s because the earliest steps, such as website visits and email subscribes, are the furthest from the ultimate goal. When we over-optimize either of these early steps, we see extremely diminishing returns if few people are then subscribing, reading, and clicking.

The only time to obsess over an early step is when it’s a bottleneck that prevents you from reaching the next step. If a step is not a bottleneck, you should typically 80/20 it and move on.

Below, each bullet point represents a goal path. The arrows between steps indicate the progression toward the ultimate goal. Notice how your friends who get trapped by vanity metrics never make it past the first couple steps:

Finance

  • Possessions → Income → Net worth
  • Venture capital raised → Revenue → Profit

Work

  • Employee perks → Employee culture → Employee fulfillment and belonging
  • Employee headcount → Revenue growth rate → Profit growth rate

Politics

  • Hype → Votes → Power → Change → New consensus

Health

  • Hours in the gym → Muscle mass → How healthy and good you look
  • Number of friends → Percentage of friends’ weddings you’re invited to

Routinely sanity check whether you're stuck on an intermediary step toward a goal.

Time and resources

Let’s look at our Goal Path diagram again:

Time and Resources are the assets that are turned into steps. As a result, they are always found at the beginning of a path. That has a huge implication: Time and Resources are always vanity metrics.

People boast “I spent four hours at the gym today!” or “I pulled an all-nighter at work.” These are the worst vanity metrics possible. They’re the very first step in the path! Any fool can throw more time or money at a problem. But it takes discipline to turn time and money into ultimate goals with efficiency—if that’s what you’re aiming for.

Life is not about “putting in the hours.” It’s about seeing results and enjoying the journey.

2. When we signal our ability

Sometimes, our goal isn’t to create or change something. Instead, it’s to broadcast our abilities.

For example, you can get an MBA to signal your entrepreneurial ability or get verified on Twitter to signal your clout. These goals are part of what I call The Ability Spectrum , which is our second framework for avoiding vanity metrics. The Ability Spectrum helps us identify credentials that aren’t true reflections of one's ability.

Take, for example, this clichéd bio:

“Forbes 30 Under 30. Harvard MBA. 1M Instagram followers.”

Each of those is a vanity metric because each can be gamed . This doesn't mean they lack signaling power, but that you can't take them at face value. Whenever a signal can be gamed, it’s not a complete representation of the underlying ability, and it must be discounted.

Let me show you what I mean by breaking down those claims one at a time.

Forbes 30 Under 30

  • This arbitrary award attempts to signal your significance in an industry.
  • The problem: It’s easy to lobby and play politics to receive awards. Awards also suffer from adverse selection: judges don't see everything.
  • So what should you tout instead? Here's an alternative credential that would be harder to game, and is therefore more representative : Data-backed rankings. For example, if you’re the most-searched CEO on Google, that objectively signals you’re popular. Or if you were to publish your company’s month-over-month profit growth rate, there’s no denying that you’re building a successful business.

Harvard MBA

  • This credential attempts to signal one’s business acumen (among other qualities). It's a fine credential, and the least gameable on this list, but nonetheless gameable.
  • The problem : While it’s hard to earn a Harvard MBA, and it certainly has signaling power, it’s not an accurate representation of your ability. It's also fairly gameable. You can lobby to receive arbitrary credentials like these. And credentials suffer from “exam engineering” where it’s easy to optimize for the questions you know will be asked—not what life really throws at you.
  • Harder to game : If you're showing off your MBA to signal your business acumen, a harder to game alternative would be how much revenue your businesses are actually generating. Or possibly how wise you are on a podcast. It’s impossible to fake sounding smart for an hour. For ten minutes? Sure. For an hour? No. Assess the percentage of listeners who made it to the end of your episode. If you have novel advice to share, they'll stick around to listen.

1M Instagram followers

  • This stat attempts to signal one’s influence and popularity.
  • Harder to game : Your engagement rate and your ability to influence action—not your follower volume—reflects whether people care about your output.

This brings us to the diagram for The Ability Spectrum. There are no steps on this spectrum because it’s a gradient instead of a sequence. The Ability Spectrum assesses how representative a signal is of your ability.

Easy-to-game accomplishments prioritize lower-effort social optics over accurately representing your ability. That makes them vanity metrics. If your goal is to impress talented people and to have your work outlast your lifetime, seek accomplishments that are hard to game.

Hard-to-game accomplishments have something in common: they create valuable output. For example, whereas earning an MBA or receiving an award creates no output, creating content that people actually enjoy—as in, receives high social engagement—does.

In short, if your goal is to do more than make a quick buck, let your output be your signal—not your credentials. Smart laypeople and subject matter experts see through credentials to focus on your output. And those are the people you’d want to collaborate with, who’d fund your ideas, and who others respect.

When trying to impress people, impress the intended people.

(I recognize that you often have no choice but to reach for shiny credentials. They may be needed to advance your career. If they're unavoidable, they're unavoidable. This section is about seeking optional credentials.)

3. When we signal our virtues

The final category that your goals fall into is The Virtue Spectrum . This spectrum measures how authentically you care about a virtue you associate yourself with.

Take, for example, the act of tweeting about a political issue. Unless you're a whistleblower or sharing breaking news, tweeting your support is typically low impact. On the extreme opposite end of the spectrum, greater impact might come from running for office to affect policy. That’s very hard—unrealistic for most—and signals higher authenticity.

In short, how much we authentically care about something is reflected by how much meaningful change we attempt to produce .

When you post a snarky tweet, you’re likely not changing minds. You're earning kudos from other low-effort virtue signalers. You don’t need the admiration of these people.

When you signal a virtue, you fall somewhere on The Virtue Spectrum:

The Virtue Spectrum differs from the prior Ability Spectrum in that it uses effort instead of gameability to measure your authenticity. A theme is emerging: vanity metrics are the antithesis of authenticity.

Let’s look at two examples of turning low effort virtue signals into increasingly higher effort ones:

  • Complaining that homelessness is a problem → Tweeting a politician about it → Organizing a march to force all politicians to pay attention and take action
  • Snarkily calling people out on Twitter → Constructively educating them → Running campaigns to educate people about the problem → Creating programs to address the root cause

When your action is high-effort, you’re putting skin in the game—your time, reputation, and resources—to earnestly produce change.

Let’s look at an example. When Twitter users recommend other Twitter accounts to follow, you’ll often see their recommendations are socially biased toward people like themselves. Their followers thoughtfully call on them for greater diversity. There are two ways to call people out:

  1. Low effort : Merely call the Tweeter out on their bias. This is fly-by Tweeting.
  2. High effort : Explain why they should do better and suggest diversified accounts to follow.

People accustomed to low effort callouts might think, “But, calling attention to a transgression is sufficient because it brings awareness.” Yes, awareness helps. It's absolutely better than nothing. But merely calling attention to something is the lowest-effort move possible. It’s like pointing your finger at an injured kid in the playground so others see them—instead of helping her back to her feet. If you’re in a position to contribute, why not do a little more to actually produce change?

Worse yet, chronic low effort risks misleading yourself into thinking you're having a meaningful impact and that you're doing all that needs to be done. There aren't enough people left over who are actually doing the real work.

In short, whenever you act in a low-effort manner, you risk broadcasting that your objective isn’t solving the problem. Instead, it can look like you're trying to broadcast your virtues. People outside the finger-pointing club detect this then dismiss you. The people who transgress don't learn—they're just put into fight-or-flight mode—and little meaningful change is produced.

Avoiding vanity metrics

Everything you did this week had a degree of vanity to it. Your objective is to spot that vanity and walk away from it. If you’re proud of how many hours you worked yesterday or how many Likes your Tweet earned, ask yourself if you’re proud of the right metric.

Vanity not only makes you inauthentic to competent people, it’s also an enormous drain on your time. Companies that over-optimize for PR and venture capital often end up failing. Social influencers who indiscriminately grow their follower count can't manage to push 100 t-shirts.

Do not wait for hindsight to be 20/20—you can have clarity in the present too. You do this by not obsessing over goals that don’t matter. Ask yourself:

  • Am I signaling a virtue ? Then focus on behaviors that have an impact. Otherwise, you're foregoing long-term change for short-term social validation.
  • Am I signaling an ability ? Then focus on value creation that is hard to game. Otherwise, your work won’t impress talented people, and it’s unlikely to last.
  • Am I chasing an outcome ? Then don’t obsess over early steps in your goal path. Otherwise, you may never reach your ultimate goal.

To reduce this article into one sentence: Don't inherit goals without challenging them.

How to focus on what matters—by overcoming vanity metrics and optimizing the metrics that really matter.

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A few founder superpowers: - Knowing which questions to ask - Listening before talking - Speaking in analogies - Being able to take feedback - Uninterested in what competition is doing

over 1 year ago

Some keys to building a big company: 1. Unique point of view on the world 2. Clear product north star 3. Team has a true sense of purpose (the greatest multiplying motivator) 4. Ample runway 5. Great timing 6. Efficient product builders 7. Brand resonates

over 1 year ago
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What you should be working on

I need to stop doing this

I do not plan to start another startup. It feels uncomfortable to say that.

This is a post about not spending your time on the wrong things.

Here's what happened. I spent an hour listing out everything I care about: human connection, self-education, wealth, and so on. In the process, I surprised myself: there's a much better way to achieve all my goals than starting another startup.

So I'm publicly sharing my framework to help others come to similar realizations: What should you really be working on?

Perhaps you'll conclude that you should pursue startups. They're wonderful, but know why you're doing them.

Or perhaps—like me—you'll realize you've chased an outdated dream that made more sense in the past. That's the tragedy: I could have done this exercise three years ago and saved precious time. We all could, but we universally lack the discipline to halt our inertia to ask, Should I still be doing what I'm doing?

It hurts to ask this. But it changes your approach to everything.

The afternoon that changed it all

To design my framework, I took pen to paper and listed all the values I cared about. My goal was to articulate how I subconsciously assess the value of a project.

These are the values I identified:

  • Knowledge — Do you become more knowledgeable and skilled from it?
  • Adventure — Do you accrue novel, memorable experiences?
  • Fame — Do you build an audience you can later leverage?
  • Power — Do you acquire resources and connections?
  • Money — Do you increase your financial wealth?
  • Exercising Talent — Do you leverage your skill and creativity?
  • Human Connection — Do you bond with others?

It took 15 minutes to realize that those are the things I care about in life. What's crazy is that I didn’t do this exercise until I was 27. In 27 years, I never took 15 minutes to be more deliberate about my pursuit of... life itself.

In fact, almost no one I've ever spoken to has done this. They have no thoughtful framework for justifying anything they're doing. School didn't teach us the life planning skills that matter.

Lacking frameworks, we ride the momentum of whatever we're already doing and whatever we stumble across. You lose many years of your life when you're not deliberate.

This happens because our core values shift very slowly over time. They quietly reach a tipping point where what we're doing now is no longer the right thing to be doing for our future. It's not self-evident when this happens. We're like frogs in boiling water. We don't know when to get out.

So, let's develop a framework for periodically breaking out of life's inertia to reflect on what we should be doing today .

The Personal Values exercise

My goal was to determine whether I should pursue startups or double down on content creation at Julian.com.

Which pursuit better satisfies my values?

  • Knowledge — Do you become more knowledgeable and skilled from it?
  • Adventure — Do you accrue novel, memorable experiences?
  • Fame — Do you build an audience you can later leverage?
  • Power — Do you acquire resources and connections?
  • Money — Do you increase your financial wealth?
  • Exercising Talent — Do you leverage your skill and creativity?
  • Human Connection — Do you bond with others?

I ordered the values by what I care most about today. Then I drew checkmarks next to those that were fulfilled by startups and writing.

I call this the Personal Values exercise. It was eye opening: it turns out that writing has far more top-ranked checkmarks than startups do.

Here's the dialogue that played out in my head:

One benefit of startups is that they can make a lot of Money. But, making a lot of Money is low on my values ranking. It used to be a lot higher, but this exercise is about being authentic to your present self.

The remaining two startup checkmarks were Adventure and Exercising Talents. Adventure is near the bottom of my list, so that leaves Exercising Talents. I rank that highly because it's pleasurable to be a craftsperson who's good at what they do. The talents I'd be exercising at a startup include ideating products, keeping team members motivated, and acquiring customers.

Now let's turn to writing. It entails exercising different talents: researching, critical thinking, teaching, and marketing. Truthfully, those are more empowering and fascinating to me.

So let's go further. What other values does writing fulfill for me? Well, it builds an audience, which helps to achieve Fame and Human Connection through all the people I'm having an impact on. And here's the thing: Human Connection is at the top of my list.

So writing is looking pretty good now. It empowers me to exercise the skills I care most about and it takes a direct path to my highest-ranked values.

I slept on this realization for a day.

When I woke up, however, I still had a hard time shaking this feeling: Okay, but why do I still feel the overwhelming need to start a startup?

Wait, am I really quitting startups?

It's not as if this exercise suddenly extinguished my passion for starting a startup. It simply suggested I should prioritize writing—if I could only choose one pursuit.

How do I kill my momentum and not feel like part of my identity is being thrown into the garbage?

Candidly, the feeling can be summed up like this:

I don't want to die without having a huge startup success on my hands.

My first step was to deeply confront why I want to pursue startups.

Let's see. I've spent my life idolizing entrepreneurial impact. Bill Gates was my childhood answer to "Who do you want to be?"

Alright, but why do you revere entrepreneurial impact, Julian?

I guess because I used to want Money and Power. And I want to impart meaningful change onto the world.

Hold on. So those are the values guiding your decision to become a startup founder?

Yes.

But, didn't you just go through an exercise where you concluded there was an alternative path that better fulfills the values you most care about today?

Yes. I guess I can't hide behind values as an excuse.

There must be another reason why I'm failing to move past startups. To break this strong spell, I'd need a framework for internalizing that future Julian will wish he had moved onto something else sooner.

I recently discovered that framework. It's called Regret Minimization. Revelation. Eureka.

Watch that video in full. It's only two minutes, and it's what helped me move on. It boils down to this:

What choices can you make today that minimize the regret you'll feel as an 80-year-old looking back on your life? When you minimize future regret, you sleep well knowing you're maximizing fulfillment.

This is the complementary framework that helps us accept the reprioritization of our interests.

The moment I understood I'd be more regretful if I failed to become a successful writer than a successful founder, I was no longer clasping onto the fading aspiration of startups. Instead, I was focused on ensuring I didn't age with maximum regret.

The startling clarity of that realization helped me close the door to startups.

At least for now.

The goal of this exercise is to determine what I should do based on my values today . My values may change again. Perhaps they’ll drift back to startups. If so, that’s when I’ll start one.

But not one minute before.

Every minute spent doing something other than what you love most today is a minute you’ll regret when you’re 80.

Let's recap:

  • Our values change over time. It's not self-evident unless we self-assess. We self-assess by ordering our values and identifying which projects best satisfy them.
  • We use regret minimization to overcome our bias toward past ambitions.
  • It's uncomfortable to commit to a long-term project unless we first do two things: 1. Weigh the pros and cons until we're convinced our ROI is very high. 2. Rule out everything else.

Running this exercise effectively

To run the Personal Values exercise, it helps to understand the meaning of your values.

For example, be careful about ordering Knowledge and Exercising Talents low on your list. They're required for sustaining enthusiasm on long-term projects:

  • Knowledge leads to personal growth
  • Exercising talents leads to being challenged

Personal growth via knowledge accumulation is how you avoid the intellectual stagnation of most jobs—that feeling of standing still while the world passes by. Meanwhile, being challenged is how you remain intellectually engaged—the feeling that you're playing the game of life.

These are important because success isn't an end state. Success is having the freedom to focus on the grind you actually enjoy.

For me, writing satisfies both of these objectives: Every guide I write is a new puzzle that's challenging and rewarding. The more guides I write, the better I navigate the world's knowledge and can meaningfully shape it.

In contrast, let's say I was a table maker. If I'm 80 years old looking back on how I made 5,000 nearly identical tables, I'm not going to feel like I fully realized my potential.

However, if I made 5,000 different tables—drawing on various cultures, aesthetics, and functions, then I'm following the Personal Values framework. Making these distinct tables forces me to accumulate knowledge and challenge myself anew every time.

Again, here's the list:

  • Knowledge — Do you become more knowledgeable and skilled from it?
  • Adventure — Do you accrue novel, memorable experiences?
  • Fame — Do you build an audience you can later leverage?
  • Power — Do you gain resources and connections?
  • Money — Do you increase your financial wealth?
  • Exercising Talent — Do you leverage your skill and creativity?
  • Human Connection — Do you bond with others?

I'd like to caution you about another value on the list: Money. Nearly everyone gets this wrong.

Lessen the importance of money

Have you heard of hedonistic adaptation ? It's the phenomenon where people revert to their baseline of happiness no matter how much more income they earn.

If you're part of the American middle class, there's a ceiling for how much you need to earn before earning more stops increasing your happiness . For most Americans, that number is around $80,000 per year. For others, it'll be higher. In either case, no one needs $400,000 per year to find and sustain their happiness.

Meaning, most people would be far happier earning $80,000-$150,000 from a three-day workweek than they would hustling overtime to earn $400,000.

(For many people who earn a lower income, this will be obvious. But, for people in the corporate rat race, this is not at all obvious to them.)

I pursued startups for longer than I should have because they have unparalleled potential for generating stupid amounts of money and impact, and that's what I wanted.

But what would huge amounts of money ultimately do for me?

I guess it would help me fulfill more of the values I care about. I can spend money to attain Knowledge, Fame, Power, Adventure, and so on.

But, if writing gets me more of those values right now... then what's the point of taking a decades-long detour to turn Money back into my preferred values?

There is no point.

In observing friends who’ve sold startups and made millions: After one year, they’re back to toying with their old side projects. They used their money to buy a nice home and eat well. That’s it. They’re otherwise back to who they were.

Point: Aim to be fulfilled—not excessively rich. There's a reason why lottery winners are just as miserable as they were before. Hedonistic adaptation is inescapable.

Sure, it would be epic to have billions to do crazy Tony Stark stuff with. But if you can't figure out how to live a crazy, great life with a middle class income, don't expect to be handed the keys to euphoria when you're struck by a windfall of cash.

Being very rich is a magnet for those who've never achieved fulfillment. If they felt and internalized the joy of Knowledge or Adventure, they'd shortcut to optimizing for that instead.

Ultimately, people should spend way less energy trying to get super wealthy and way more energy building a tight-knit group of friends that will be with them until old age.

That said, there is of course critical importance in attaining at least a healthy baseline of income:

  1. Money frees you from doing the things you don't want to do.
  2. Money removes your financial anxiety about future stability.

In short, be thoughtful about how highly you place Money on your Personal Values list.

Beware groupthink

A final caution. The people surrounding you will distort the perception of your own values. You're the average of the people you socialize with, so if your friends are talking about startups all the time... that will seep into your brain via osmosis.

Let me paint with broad strokes to show you what I mean. Here are the types of people you might socialize with:

  • Entrepreneurs might think “making the most out of life” means having the biggest impact on the world and getting rich while doing it.
  • Hustlers might think that “making the most out of life” means exploiting resources to gain as much wealth, power, and fame as they can.
  • Academics might think that “making the most out of life” means researching and experimenting to surface insights and advance understanding.
  • Artists and spiritualists might think that “making the most out of life” means fully expressing themselves and connecting with people or nature as profoundly as they can.

For everyone else, "making the most out of life" often means finding a spouse, buying a home, securing a job, and raising kids—nothing more.

I pass no judgment on any of these ambitions. I just want you to ask yourself: Has my social circle caused me to overvalue certain definitions of life's purpose?

To break from this groupthink, ask yourself:

What would I do with my life if I could start all over again?

It's your turn

It's time to get out a piece of paper.

Write down the values you passionately care about when pursuing projects.

For many, that list will include Knowledge, Adventure, Fame, Power, Money, Exercising Talent, and Human Connection. I'm missing others that matter to you. My list isn't universal.

Order those values from most to least important today .

Then, for each project you're considering, place a checkmark next to the value that it has a high likelihood of fulfilling. Don't forget to think long-term: value Knowledge and Exercising Talents while lessening the importance of Money.

Finally, based on how many checkmarks each project has, and how highly those values are ranked, compare the potential fulfillment of each project.

You can calm your uncertainty during this process by remembering that it's okay if your values change in the future. For now, just focus on:

Which project would I most regret not having accomplished by the time I'm 80—given the motivations I have for the foreseeable future?

That's all you can ever do. You cannot predict your future self. So act on your present.

If this exercise fails you today, that's okay. What matters is that you establish a routine of periodic self-assessment. That's the takeaway of this post: We fundamentally change over time, but it's not obvious that we have unless we pause to self-assess. If we're lazy and just ride life's momentum, we're likely to regret how we spend our time.

Once you uncover what you should truly be doing—and you can wholeheartedly justify it to yourself—there's really nothing more empowering.

How to decide which business and creative projects you should work on. Make life decisions using a mental model instead of instincts and momentum.

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over 1 year ago

Purely passive income is a lie - Every project requires *some* maintenance - Every project requires *some* mental capacity - Every project requires *some* research "Should I buy more? Should I sell more? How's that project doing?" Point: passive income pretends to be passive

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Career Advise Greg Isenberg
over 1 year ago
over 1 year ago

The startup founder cheat sheet: - Get an executive coach - Get lots of rest - Be generous with equity - Don't over optimize on valuation - Over optimize on team - Great design pays in spades - Stay positive - Remember it's all an adventure - etc.

over 1 year ago

THREAD: 10 real reminders that help you outperform in startups, life or your career: (shared in a fun way)

Saved to
Career Advise Greg Isenberg
over 1 year ago
over 1 year ago

How to make impact on the internet 1. Pick a worthwhile topic. Nicher the better 2. Write clearly. More clear than anyone else 3. Write regularly. Every single day 4. Collaborate with other writers like you. Help them 5. Open your Twitter DMs. Notice it's gold Become a teacher.

over 1 year ago

I made a list of things that 95% of people think are weaknesses but aren’t The best founders, bosses, employees, creators I know are really “weak” If you master these 17 “weaknesses”, it will be life changing:

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Career Advise Greg Isenberg
over 1 year ago
over 1 year ago

Recap: The best founders I know share some traits: 1. Bias toward taking action—no lazy deferring. 2. Always looking to prove themselves wrong. 3. Regularly reassess their priorities without fear of changing them. Key: They balance momentum with indulging their curiosity.

over 1 year ago

10 of my founder friends are forces of nature. Their startups are now worth $400M+ each. 4 behaviors I've observed:

over 1 year ago

Luck is a function of surface area. In the early days, effective people increase their luck by exposing themselves to more opportunities and more people. There’s a reason why successful people tend to be proactive: they’re expanding their reach. Reach is a serendipity engine.

over 1 year ago