The only funding that matters is the funding that comes from customers believing in your company, products and brand, not investors. twitter.com/mrmaiko/status…

Habits prevent people from switching from the familiar to the new. (a thread on this mental model) 🎉 It's the 12th chapter of my book: invertedpassion.com/habits-and-int… pic.twitter.com/asv6buQPSH

How we're responding to climate crisis has a lot of 🔮 useful lessons for entrepreneurs and product managers (a thread)

2/n First reason: consumers want to conform to what others around them are doing and purchasing, but businesses want to differentiate. New products will make companies faster, cheaper or better than the competition so chances of getting adoption is much higher for B2B than B2C

13/ THE MOTIVATION PART Consumers at different stages have different motivations / goals. Most consumers in target market are either uninterested at the time they see the ad or only passively looking. The same ad cannot talk to consumers at different stages of purchase journey

2/n People are motivated towards achieving their goals and technology is simply the means towards that end.