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5. Brands will mix-in plain-text emails. While my team creates beautiful emails for our clients, I do think plain-text will become more prevalent than it currently is for DTC brands. Plain-text can feel more personal & can help w/hitting the inbox more often than the promo tab.

It took me 6 months to reach 400 newsletter subscribers. But only 6 WEEKS to pass 1,000. How you can grow your newsletter from 0 to 1,000 subscribers — faster than me: pic.twitter.com/X6nNhbMtmY

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