2 Tweets by
Justin Jackson

The most powerful concept in product marketing is inertia: People, generally, continue to do what they're already doing. (Or, they keep "not doing" what they're already not doing. ๐Ÿ˜‰)

  • Questions to ask when exploring a new market:
  • Are they searching for what you're thinking of building?
  • How do you know? What evidence do you have?
  • How motivated are they? How willing to pay?
  • Are they already convinced they "need X," or do they still need convincing?
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about 3 years ago

The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want. It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?) But is this the best way? ๐Ÿ‘‰