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Justin Jackson
The most powerful concept in product marketing is inertia: People, generally, continue to do what they're already doing. (Or, they keep "not doing" what they're already not doing. 😉)
- Questions to ask when exploring a new market:
- Are they searching for what you're thinking of building?
- How do you know? What evidence do you have?
- How motivated are they? How willing to pay?
- Are they already convinced they "need X," or do they still need convincing?
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The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want. It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?) But is this the best way? 👉