This is such a good copy writing advice, also applies to speaking. Clarity over density. People should be able to picture what they read or hear. pic.twitter.com/z0wFAMIOT3

12 words that 10X your copy: • Free • Easy • Steal • Quick • Secret • Expert • Reveal • Tested • Proven • Without • Different • Exclusive Use them with your headlines, email subjects, thread hooks, and landing pages.

I'm not a copywriter. But I've used copy to help dozens of startups double their conversion rates. Here's the 10 best copywriting frameworks that helped me do it:

Powerful action verbs to use in your copy: Unlock Supercharge Accelerate Maximize Streamline Upgrade Transform Secure Exceed Acquire Any other ideas?

Copywriting is a superpower. Learn it and you can sell just about anything. Use these 7 threads to master copywriting in the next 5 min 🧵

Last week I interviewed @lamarstagg, a UX copywriter specializing in conversion and churn. I asked him and @theSamParr for their tip on how to write website copy that drives (and keeps) paying customers. Here's what they said:

Great writing can be fast. I’ve written 1,007 ads for @thehustle That’s in the ballpark of 250 different startups. At 150 words an ad, it's a LOT of writing. You learn to write fast. Here's my framework for writing a great ad in 61 minutes w/minimal effort 👇

The best way to write better is to write more. A great editor helps. Books help. But, you can't edit/improve what's not written. Write more. Get all the shitty stuff outta the way 🙂

Improve your interface. One "micro copy" at a time. By @jrdnbwmn 1/ Use personal pronouns Use the word "you". People pay more attention when you talk directly to them [Thread...] pic.twitter.com/ybkNHcC6fn

What are the most helpful frameworks/principles you learned from copywriting? Mien are: -PAS(Problem Agitate Solve) -AIDA (Attention Interest Desire Action) -Enter the conversation going on in the prospect's mind -WIFM (What's in it for me?) -Sell Aspirin not Vitamins