- Not super comprehensive - quick explanation of what PMF is, followed by real world examples.
- PMF is
- You've made a product people want.
- You can make a profit delivering it.
- You can find & keep people sustainably.
- 3 signs
- Sudden & significant pull from the market
- Gradual but compounding pull
- Hitting a milestone that proves it's working Sudden pull examples
- "Where before we were struggling to get traffic, all of sudden we couldn’t keep up. Engagement soared, churn went dramatically down. Everything started working!
- "Zero marketing budget and we were growing like a weed. Word of mouth was uncontrollable"
- "When we hit PMF, we started feeling 'pull' for the first time. We solved one problem for people... so they started asking us to solve a second, third, fourth, and fifth" Steady compounding examples
- "We've just been growing fairly consistently, and gradually the how-do-we-keep-up anxiety got bigger and bigger "
- "We found pockets of PMF with specific segments of founders, managers, executives and business development professional"
- "Initial signs of product-market fit feel a bit like a calm breeze, while true product-market fit feels like a powerful wind at your back, accelerating you forward and compounding over time"
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Product Market Fit
Lenny Rachitsky
over 3 years ago