• Only applicable when at 50+ people, but is very well thought through, would've been handy to have read when First Circle was having growing pains and regular reorgs.
• Particularly liked the idea of the quarterly product launch.

• Great list of launch inspiration from Lenny

Part 1: Constrain the marketplace 🔬 (this post)

Part 2: Decide which side of the marketplace to concentrate on 🧐

Part 3: Drive initial supply 🐥

Part 4: Drive initial demand 👋