• "It’s the best way to learn faster, build your resume, and find peers"
• "The Internet and technology have given individuals more reach than the biggest media companies."

• Business writing is about clarity and persuasion. The main technique is keeping things simple
• Write short sentences. Avoid putting multiple thoughts in one sentence.

• You have five seconds to get people’s attention
• Good ideas are easy to write, bad ideas are hard
• Impatience has increased with social media
• Whoever says the most stuff in the fewest words wins

- Be a creator, not just a consumer

• "By sitting down to make sense of their existing ideas instead of trying to invent new ones, writers at their computer mold the wet clay of experience into shape."
• "The punch that defines good communication, and by extension, good art"
• "To ship something excellent, you have to be willing to cut what may have taken weeks or months to produce."
• "The supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a single datum of experience - Einstein"
• "The process of gathering ideas and distilling them into a smaller, more compressed form is the essence of creative excellence. "
• "People move towards compression progress not by following their rational mind, but by following their intuition for what’s interesting."
• You can't skip steps. Compression requires going through each step to get to the final output, otherwise the final output won't be accurate.
• "Compression can conjure the essence of an experience, but never the real thing."
  • "Whenever I’m nostalgic for that live show and long for something comforting, I’ll open my phone and re-watch the highlights. But no matter how many times I pray for a different outcome, that intense feeling is forever gone"
• "A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness"
• Good examples of compression:
  • Just do it - Nike
  • Antifragile - Taleb
  • E = mc²
• Disortion can be useful. E.g NY subway map. (Felt this was off-them and a weak ending)