My cofounder @homsiT and I are increasingly being asked for advice on how to build a *sustainable* consumer saas business. Let me share some thoughts on the single most important concept we wish we knew before starting @readwise. It's called 📈 CARRYING CAPACITY 📈
- Incredibly detailed thread about the economics of growing b2b saas - really insightful
New @ScreenshotEssay is out today: Duolingo, Bumble, and the Rise of Consumer SaaS pic.twitter.com/SIWSRQwHtE
The easiest way to grow your SaaS to $100,000 in less than 6 months.... ✅ Facebook Ads. That's it... ❌ No Personal Brand ❌ No Email Lists ❌ No Blog Posts Here's how we did it 🧵👇🏻 pic.twitter.com/yRIOESUJoQ
Companies are still only spending a few thousand dollars per employee per year on software. Saas still has so much further to go. pic.twitter.com/ij4Dn6GVno
I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies... I'm convinced that 90% of it is unnecessary.
Study B2B SaaS companies and you'll find that they do these parts of marketing better than anyone else: • Onboarding • Content marketing • Conferences • Engineering as marketing • Partner & reseller programs Steal these lessons ↓
According to Gartner, enterprise SaaS spend will >grow< another $20 BILLION in 2021 Go grab your piece of that $20B of additional spend #noexcuses pic.twitter.com/nl14wXwLLx
Imagine today you are $10m ARR Now, Cloud will grow on its own 3x in the coming years That gets you to $30m ARR Now, imagine you just double your market share That gets you to $60m ARR Now, double your ACV over time That gets you to $120m ARR You got this
How to add SaaS revenue very fast: Avoid competitive channels like Google ads and cold emails. These 9 founders found “SaaS Gold” using 3 specific channels to add over $1b in value to their companies: A thread 👇👇
- Freemium & Powered By - "Once they launched freemium, more people used/published, clicks increased to 14k per week (3.5x!)."
- FB Groups - Lemlist puts lifecycle emails in their onboarding flows marketing their FB group, now 11k members strong. They convert members to paid subs, now $4m in revenues.
this seems like it would be a @Fritinancy thing twitter.com/tilbots/status…
One of the main reasons most B2B software is hard to use is because product managers don’t end up using their own products (unlike consumer products where they get a gut level understanding of consumer pain).