This seems like a very useful concept to use with clients

Huge article. Only got 1/3 way through - to re-visit in future

• It was interesting what frienberg said

• "There’s a common pleasure that we don’t talk about much: We enjoy showing things to other people."
• Adam Smith's explanation: "By sharing, Smith argues, we get to have another’s enjoyable experience"
• Paul's thesis: "Our inner lives are private. But it can be lonely in here. It can be frustrating to have something in your head and not be able to share it The pain here isn’t necessarily the feeling of being unloved—you can be loved but not understood, understood but not loved."
• "When the connection is made, when you feel fully known, it is deeply satisfying"

• "All the popular synthetic sweeteners were discovered accidentally by chemists randomly eating their research topic"
• We don't like sweet stuff because of energy, it's actually because "sweetness drives us to eat the good plants"

• "Free tool marketing is symbiosis."

Some reasons why people collect:
- Knowledge and learning
- Relaxation and stress reduction
-Personal pleasure (including appreciation of beauty, and pride of ownership)
- Social interaction with fellow collectors and others (i.e. the sharing of pleasure and knowledge)
- Competitive challenge
- Recognition by fellow collectors and perhaps even non-collectors
- Altruism (since many great collections are ultimately donated to museums and learning institutions)
- The desire to control, possess and bring order to a small (or even a massive) part of the world
- Nostalgia and/or a connection to history
- Accumulation and diversification of wealth (which can ultimately provide a measure of security and freedom)