The average person has no bandwidth left "to make any change in any aspect of your life, it has to start with offloading" - @fortelabs pic.twitter.com/YYILiNdWpO
- Wish this was more common knowledge. So true in my experience.
We're shifting from a just-in-case world to a just-in-time world. Example: We used to learn something in case it was on the test. Now, we learn something just in time to apply it to one of our projects.
In the future the main source of conflict will be between generations The accelerating pace of change, especially in the digital world, makes the chasm between generations wider Their beliefs, influences, values, & priorities will diverge until they are like foreign cultures
The steps of CODE will be automated in this order: 1. Organize (already happening with Roam) 2. Express (starting to happen with GPT-3) 3. Distill (surprisingly difficult to do) 4. Capture (easiest step for humans is the hardest for machines)
For everyone developing a course, ask yourself repeatedly: What evidence do I have that this is something people want? I’m seeing a lot of unvalidated course ideas that don’t seem to pass this test
The number of people and companies launching cohort-based courses is unreal But most customers will only ever sign up to one 4-figure course in their lives Which means this is going to become a fiercely competitive industry very soon
Watching mindless TV is a very important part of my creative process. It’s the only way I stay in touch with popular culture and avoid becoming a weird subcultural subspecies of human
How to do cold outreach: 1. Read up on what the person you’re trying to contact has been up to 2. Create a shareable piece of work that interprets, distills, or responds to their work 3. Send it to them with your request, but no expectation of a reply or action
Each step of the Second Brain CODE addresses a major challenge of creative work: Capture: overwhelm and overcompensation Organize: complexity and prioritization Distill: discoverability and speed Express: resistance and getting started
There are 4 essential retrieval systems for digital notes: 1. Search: when you know what you're looking for 2. Folders: when you've been saving things in advance 3. Tags: when new categories emerge spontaneously 4. Random chance: when none of the above apply
The new career ladder: 1. Start an online business 2. Use the profits to start a local business 3. Buy a property in the country 4. Live a tradlife
The problem with all self-improvement advice is it assumes you have no relevant experience or common sense In which case not only is the advice too simplistic, following it actually makes you ignore your own intuition, so you will always be dependent on more advice
Notetaking is a revolutionary act of taking back control of your attention from all the future versions of yourself that can’t remember
My most useful question as we scale: How can we solve this problem with creativity instead of money?
The most important quality to organize effectively is decisiveness Being decisive about what to keep, where to put it, and what to throw away Everything else comes a distant second
The only way to be likable in social situations is to drop all strategies and tricks for being likable But you must also not allow THAT to become a strategy
The larger the group of people, the simpler their behavior Talking to one person, you can get lost in the endless intricacies of their story But speaking to thousands, their behavior is completely predictable
Challenge of designing a home studio for the WFH, creator economy era is balancing priorities: -Nice backgrounds for video-making & Zoom -Environment for focused, deep work -Collaboration both in person & on screen -Flexible space with movable furniture -Double use as bedroom
The only purpose of a second brain is to move the bottleneck from your mind to your heart
90% of success is just showing up The other 10% is following up
Zoom backgrounds, from worst to best: 1. Messy normal room 2. Fake green screen 3. Tidy normal room 4. Real green screen 5. Professional room + good lighting 6. Staged background (books, plants, objects) 7. Creative studio space + lighting 8. Studio space + natural light
With work from home, everything has been turned into communication. And what we are communicating with our mediocre virtual presence is that we don’t care, don’t notice, and don’t know how to improve
Theory: everyone is massively undervaluing how important their Zoom setup (camera, lighting, framing, background, personal appearance) has become to their work
An increasingly important question: how many layers of your stack do you control? Financial Physical Emotional Reputational Technological Regulatory Every layer you don’t own or control is a major source of risk
I truly live my life like the main character in Memento I always assume I’ll forget everything the next day. Must leave notes to give my tomorrow self clues as to what’s going on Highly recommended
The greatest painters are incomparable draftsmen The greatest composers are dazzling musicians The greatest chefs chop and dice better than any cook The greatest fashion designers excel with needle and thread The greatest writers are extremely well-read Master the fundamentals
It’s essential in marketing to distinguish between: 1. What ppl say they want 2. What they actually want 3. What they think they need 4. What they actually need This is the true funnel. You have to fulfill each of these in order to get to the next one
The best way to signal boost an idea is to disagree with it
My notes on: How and why to start a cohort-based course in 2021. With @saha @wes_kao @david_perell @fortelabs @patel0phone on @joinClubhouse 3 main points 👇
1/ My summary/interpretation of the remarkable book by @NickJChater The Mind is Flat: The Remarkable Shallowness of the Improvising Brain Affiliate link: amzn.to/2KBEZJd