Getting people to agree on copy is one of the hardest things I’ve ever done. Second only to birth.

is my brain broken by tech or is it ridiculous that writing tools don't have some form of branching and merging

One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prod

@CasJam @TransistorFM The most effective content seems to be “How I use X for Y” “How Jane uses @ZipMessageApp for outbound sales.” “How @ConvertKit uses @TransistorFM to connect with creators.” ☝️ I need to invest more in this type of storytelling + content.

I shared an article in my For The Interested newsletter this week from @randfish about how to find people to amplify your work. Here's a thread of key ideas from it...

Holy cow zx from Google is game changing! It lets you write shell scripts with Node.js without the hassle github.com/google/zx pic.twitter.com/AlWcsD0JE7