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@janerikasplund

I chatted with early @airtable employee and angel investor @edavidpeterson about the current state of product-led growth. He shared some awesome insights into how today's best SaaS companies are learning from the challenges faced by @Dropbox, @SlackHQ and other early PLG co's👇 pic.twitter.com/AyFUWQcyc6

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  • Adopters are not necessarily buyers, complicating the sales process
  • Layering on sales once you’re growing quickly can create toxic politics
  • Simple PLG product design doesn’t align with enterprise customer needs
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Saved to Product Startups Product Led Growth Sales Marketing David Peterson
over 2 years ago
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@TrungTPhan

1/ There's a communications technique called "Public Narrative". Created by a Harvard prof, it has influenced leading politicians (Obama) and business people (Bezos). Once you learn it, you see it everywhere...like in Vlad Tenev's GameStop speech. Let me explain 🧵

Saved to Communication Sales Persuasion
almost 3 years ago