• "Free tool marketing is symbiosis."

This is a really comprehensive overview of what paid ad channels work and don't. Very good

• What Is B2B SEO?
• B2B SEO Vs B2C SEO
• Example Of A Winning B2B SEO Strategies
• TravelPerk
• Are you a B2B company? A Winning And Repeatable B2B SEO Strategy
• Understand the B2B decision maker We created a guide to interviewing customers for content that resonates with them
• Do bottom-of-the-funnel B2B keyword research
• Optimizing your features or services pages
• Do long-term B2B keyword research
• Build topic clusters for your B2B blog
• Super-charge your internal linking in your B2B content
• Consolidate pages with cannibalization
• Build backlinks for your B2B website The Secret To Success In Your B2B SEO Strategy

• Very interesting - would like to dig a bit deeper at some point and potentially read her book.
• "How do non-contagious things seem to spread like they're contagious" - often just increased awareness (this was there already but now people are more connected) - e.g Autism
• Different types of network nodes - Expansionists, Convenors, Brokers (Chameleons)

• Great list of launch inspiration from Lenny