The most successful companies optimize monetization in some manner every quarter.

• Great list of launch inspiration from Lenny

• Not super comprehensive - quick explanation of what PMF is, followed by real world examples.
• PMF is
  • You've made a product people want.
  • You can make a profit delivering it.
  • You can find & keep people sustainably.
• 3 signs
  • Sudden & significant pull from the market
  • Gradual but compounding pull
  • Hitting a milestone that proves it's working Sudden pull examples
• "Where before we were struggling to get traffic, all of sudden we couldn’t keep up. Engagement soared, churn went dramatically down. Everything started working!
• "Zero marketing budget and we were growing like a weed. Word of mouth was uncontrollable"
• "When we hit PMF, we started feeling 'pull' for the first time. We solved one problem for people... so they started asking us to solve a second, third, fourth, and fifth" Steady compounding examples
• "We've just been growing fairly consistently, and gradually the how-do-we-keep-up anxiety got bigger and bigger "
• "We found pockets of PMF with specific segments of founders, managers, executives and business development professional"
• "Initial signs of product-market fit feel a bit like a calm breeze, while true product-market fit feels like a powerful wind at your back, accelerating you forward and compounding over time"