This instantly became one of my favorite sentences ever from a TinySeed founder update (quoted with permission): "To get around this [issue], I've forked the Chromium codebase..." This is why I love what I do. I so admire the ingenuity of founders.
Most of the time "audience first" advice comes from someone who is in the info product space. There are a few obvious exceptions of audience-first SaaS. MeetEdgar, Leadpages, and WebinarNinja come to mind. All 3 founded by info product folks.
Do you know of a polling tool that allows people to oAuth via Twitter to help decrease multiple votes from the same person?
Someone emailed me today with a question about a PR push he's planning for next week. My advice: next Tuesday is election day in the U.S. I would hold off on launching anything until the election is out of the news cycle.
1/ After 15 years of writing, speaking, mentoring, and advising, this has never gotten old. I received an email this morning: "I'm a long-time listener of your podcast. It was influential in helping me build my SaaS business from scratch. Last Thursday, I sold the business...
Venture backed companies fail when they run out of money. Bootstrappers fail when they run out of motivation.
"Build an audience first" is great advice when selling info products. Much less so when launching a SaaS. An audience is always a leg up. But if you don't have one today, I seriously question investing the effort of building one if you're going after SaaS.
Trying to grow a company with 11% net churn vs. -4% is not in the same ballpark. That single metric can be the difference between $250k ARR and $1M ARR (or more).
"Build an audience first" is great advice when selling info products. Much less so when launching a SaaS. An audience is always a leg up. But if you don't have one today, I seriously question investing the effort of building one if you're going after SaaS.
